To be successful in today's competitive pharma industry,
it is imperative for the companies to not only have a quantitative
summary of the market, but to also investigate the features
of a market through in-depth research that explores its background
and context for decision making. Overcoming the dynamic nature
of market incidence becomes essential in order to support
fact-based objective and timely decisions on critical sales
and marketing issues.
Qualitative market research is a significant, exploratory
and developmental tool that facilitates identification of
the range of buyer attitudes and beliefs, not just the measurement
of incidence, project, or forecast quantity. As a pharma
marketer it's critical for you to effectively measure & analyze
prescribers, patients, organizational buyers and market trends
data for profitability and long-term success.
LMS, with its vast experience and expertise in conducting
global market research studies for pharmaceutical and biotech
companies, offers full range of qualitative research studies
for improving your brand performance. We support you by providing
valued guidance and in-depth exposure with fast turn around
time and high degree of accuracy.
Clients leverage our in-depth domain expertise & direct
access to industry key opinion leaders to enhance and guide
their feasibility studies, product development cycles, marketing
programs, and feedback loops.
Our research methodology:
We conduct focus groups, in-depth interviews, one-on-one
interviews & telephone interviews for qualitative market
research projects. Our research methodology enlists doctors
from around the world to participate in client-directed
customized studies and discussions anytime, achieving high-quality,
qualitative research in less time, with more control, while
drawing from a larger, more diverse pool of physicians.
In addition LMS works with pharmaceutical companies to help
identify areas within their sales force that needs assistance
in fact based decision making like- Mostly, the purpose of
qualitative studies is to find the physician attitudes and
prescribing behaviors; prevalence, diagnosis, treatment and
compliance rate; consumer profiling; consumer experience,
perceptions, expectations and knowledge; market landscape
and patient flows; market needs assessment and physicians
capabilities; and unmet patient needs.
Typically, our qualitative research offerings help you do
better in following areas:
Many of our qualitative projects are pre-cursors to
quantitative projects giving us an edge in gaining
broader understanding
of the total picture. LMS has been quite successful
in tying up the loose ends discovered during quantitative
surveys
by engaging some additional qualitative work wherever
needed.
Analysis and reporting
LMS combines deep knowledge of modeling and statistics
with understanding of the domain business issues
to design a survey
and analysis to provide data driven insights and
recommendations. We provide online reporting for
all our surveys, along
with an array of reporting options that include
PowerPoint presentations,
incorporation of study results into analytical
dashboards and Excel-based simulators. Our qualified and
experienced
teams handle all aspects of a market research project,
working as a strong team in collaboration with
you. We work in sync
with experienced moderators for our International
projects who mostly take a lead role to manage
the projects
and provide only the best results for you.
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Lifetron Management Services
